Interestingly, all the workshop participants at the recent Starting and Managing Your Small Business all day workshop in San Ramon had business service ideas relating to one degree or another with the medical field. 

The marketing segment of this workshop zeroed in and stressed the importance of laying out the benefits to the potential clients of each service. This allows the owner/operator to quickly tell a client how her service will benefit the client. These benefits form the basis of any promotional activities and they aid in distinguishing the business from its competition.

For more low cost workshop information and free SCORE counseling services, log on to www.eastbayscore.org.